Axes / Value Proposition

• Painkiller

  Solves an acute, urgent, obvious pain. Customer actively searching for a fix today.

  • Emergency Painkiller
  • Compliance Painkiller
  • Cost-Saving Painkiller
  • Revenue-Leak Painkiller

• Vitamin

  Improves life/work but is not urgently missed if absent. Needs education and desire-building.

  • Productivity Vitamin
  • Wellness Vitamin
  • Status / Identity Vitamin
  • Convenience Vitamin

• Painkiller–Vitamin Hybrid

  Marketed as a vitamin, functions as a painkiller once adopted (or vice versa).

  • Trojan Horse Vitamin
  • Painkiller Wearing a Vitamin Costume

• Candy

  Low fundamental utility, high engagement via psychological loops (attention capture).

  • Gambling-adjacent apps
  • Infinite-scroll content apps
  • Gacha / loot-box mechanics