Opportunity area · theme founders discuss · intermediate

Community opportunity: after months getting views per

Discussion · After months getting views per — a community discussion theme in martech that gets worse as the team grows. Not a republished post: a wedge you can test with solo founders. First metric beats first feature. Original insight: if onboarding costs more than the pain, you built a tutorial, not a company.

Problem

When “after months getting views per” fails, a senior person gets pulled into cleanup. That is budget pain, not a vitamin dashboard. Unexpected challenge: pulling clean context out of the buyer’s existing tools takes longer than the first UI. Hidden cost: QA/evaluation if any step is model-assisted—one bad output can kill the account.

Target user

Builders with domain scars related to “after months getting views per”

Proposed solution

Treat “after months getting views per” as one path: intake → decision → output for a single ICP in martech. Charge for the outcome, not “platform access.” Discussion-to-product bridge: turn the three most common thread questions into a checklist, then sell implementation help. Counter-intuitive advice: shrink the ICP until it feels almost too small. Breadth is how clones are born. Distribution bottleneck: cold outbound only works if the first sentence names “after months getting views per” in buyer language. One caution: if you need the customer’s pristine historical data on day one, onboarding will kill conversion. One recommendation: ship a concierge version, log exceptions, automate only the repeats. Practical next step: identify one integration/import that makes this feel native to martech workflows. Real-world pattern: early unscalable work (white-glove onboarding, manual QA) taught companies what to productize later. Straight take: green-light only if you already have access to solo founders or a scar that makes “after months getting views per” personal. Cold pure-tech starts in noisy martech categories are a grind.