Opportunity area · theme founders discuss · intermediate

Distribution approach for general

Distribution · General: partnerships with the tool people already open beat hoping an algorithm loves your launch post. Tag this build as intermediate/low code. Original insight: if onboarding costs more than the pain, you built a tutorial, not a company.

Problem

Trust is thin. Anyone can claim a fix for “general”; few can show a before/after on a real workflow with real data. Unexpected challenge: English-language threads overstate global demand; local budgets and compliance may differ. Hidden cost: content that educates competitors while never converting readers into calls.

Target user

Operators accountable for outcomes when “general” breaks

Proposed solution

Treat “general” as one path: intake → decision → output for a single ICP in proptech. Charge for the outcome, not “platform access.” Distribution artifact: a reusable outreach or content unit that ends in a calendar link—not a “like and subscribe” dead end. Counter-intuitive advice: say no to custom work that does not teach the core path. Distribution bottleneck: marketplaces and app directories tax you twice—once in fees, once in attention. One caution: if you need the customer’s pristine historical data on day one, onboarding will kill conversion. One recommendation: open the [Idea database](/ideas) siblings for this theme (discussion / validation / distribution) and keep only the angle you can execute. Practical next step: identify one integration/import that makes this feel native to proptech workflows. Real-world pattern: Shopify went deep on merchant workflows instead of being every app—depth beats horizontal novelty. Straight take: keep the story small until numbers force it wider. Venture slides that promise to own all of proptech are usually fiction.