Opportunity area · theme founders discuss · intermediate

Distribution approach for stick system because works

Distribution · Stick system because works: partnerships with the tool people already open beat hoping an algorithm loves your launch post. Angle code: distribution-61. Original insight: if onboarding costs more than the pain, you built a tutorial, not a company.

Problem

Trust is thin. Anyone can claim a fix for “stick system because works”; few can show a before/after on a real workflow with real data. Unexpected challenge: the economic buyer and the daily user disagree on what “done” means for “stick system because works.” Hidden cost: integration debt you promised in the pilot to win the logo.

Target user

Practitioners who already tried generic tools and still fail here

Proposed solution

Publish a brutal “done” definition. Instrument failure modes. Price so support labor does not bankrupt cohort one. Distribution sprint (30 days): one channel, daily reps, weekly conversion review. Features only if activation is already clear. Counter-intuitive advice: shrink the ICP until it feels almost too small. Breadth is how clones are born. Distribution bottleneck: community fame without CRM hygiene is a leaky bucket. One caution: if you need the customer’s pristine historical data on day one, onboarding will kill conversion. One recommendation: define one success metric, put it on a one-page offer, and reject scope that does not move it. Practical next step: identify one integration/import that makes this feel native to martech workflows. Real-world pattern: Notion stuck when teams refused to leave their system of record—aim for that habit depth on a smaller job. Straight take: discussion energy is a hint, not a mandate. Most threads should become “not now.”